Which Comes First, The Product or the Customer?


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
–Peter Drucker

When you started your business, did you start with a great idea or a burning desire to help a group of people? Chances are you started with an idea. Chances are also pretty good you’ve had a tough time selling that idea. Today’s episode is just for you!

Your Action Steps

  1. Review your products / services and make sure they are meeting a customer need, not something you have to educate your customer about.
  2. If you don’t have a product / service that meets and obvious customer need, what can you develop as a product that meets an obvious need, allowing you to establish a relationship with the customer and giving you the chance to introduce them to your world changer product?

Have a great Wednesday, I’ll talk to you tomorrow!