Take a minute to think about the time before smartphones. How did we fill up the gaps in our day? All the time now, we’re checking our Facebook and our Twitter accounts—our hands are almost always on this pocket computer. However, before they became a household item, did we know we needed them? That’s the beauty of the smartphone and every other revolutionary invention; we didn’t know we needed it in the first place. Now, we can’t imagine our lives without it.
Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea.
In his video, “Just One More Good Idea,” Thom Rigsby explains that all of the greatest inventors have two things in common. One, they started with a very simple idea and developed it into a product. Two, these simple ideas came from having a vision. This vision was not based on something consumers thought they needed; rather, the vision was based on something consumers never knew they needed. While Thom always stresses the importance of knowing your customer, this topic turns things around a little. In this video, he gives you the tools to begin coming up with your own groundbreaking ideas.
Thom encourages you to think of your brain as a mine—full of good ideas and bad ideas—and it will take mining away the bad ideas to get to the good ones. During the video, he will explain an easy way to draw out your best ideas in the matter of a weekend. Give the video a watch, and bring out the Steve Jobs in you!