“Innovation distinguishes between a leader and a follower.”
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Let’s get straight to the bottom line… if you are unhappy with where you are, then you have to change. Business as usual produces results as usual! If you wan’t different results, you have to do things differently.
And change scares the crap out of us!
I’ve said many times that the pain of the present will continue to trump the fear of the future (and thus limiting choices because we’re unwilling to change) UNTIL the pain of the present exceeds our level of tolerance.
So that really leaves two choices, ratchet up the pain of the present (uncomfortable, especially when we do it to ourselves) or crank-up the prospective pleasure!
All that and more in today’s episode of 7 Minutes In the Morning. Enjoy…
In today’s continuation of this week’s focus on mindset, let’s talk about focus and how you can use it to improve your business.
We’ve touched on this a little on Monday, but I really want to peel this part of the onion. Focus has a tremendous amount of power. The things we consistently think about day in and day out tend to manifest themselves. If I’m employed, but every day I’m so worried about getting laid off, then my work will begin to suffer until I really am laid off. However, if you know something like might happen but you instead think about what you can do to improve, then when the time comes to hand out layoffs, it’s all the more likely your boss will look at your improved performance and realize you’re something they want to keep.
The only difference is the way you thought about it. But what you focused on manifested itself.
You can think about it in a relationship perspective. If you get into a new romantic relationship and you’ve been in some bad ones before, you might think, “This guy’s gonna hurt me” and not open up, not deepen the relationship, and break up as a result. You created this self-fulfilling prophecy because of what you focused on.
Now, let’s talk about how this applies to you and your business. Some people have adopted the acronym FOCUS: Follow One Course Until Successful. Essentially, if you’ve got a task to do, instead of letting it stress you out, set aside some time where you can give it your undivided attention.
Suppose you decide you need 10 new customers this month. You can spend 10 minutes every day thinking, “What can I do to get those 10 new customers?” Say you do that 6 days a week, to keep the math easy. By the end of the month you will have thought about that problem for four hours. Don’t you think that if you think about a problem for 4 hours, you might be able to work out a solution, come up with some new ideas?
Now combine that with some of the other things we’ve talked about this week. Take the first 10 minutes to think of ideas. Use the next 20 to get advice from a book. So on and so forth. Then get up and create some change, in the life of your customer or how you do business. Create some change and set yourself apart from your competitors. Remember, it’s that change that creates margin and profit for you.
So to recap: this is just one way in how mindset can be so powerful for you and your business. Just by focusing on solving a problem for 10 minutes a day, you can build a better business!
[Full Transcript Follows]
Hey there folks, Thom Rigsby here from thomrigsby.com. We’re wrapping up a week, talking about mindsets. Today, it’s about focus. How can you use your focus to improve your business? Stay tuned, 7Minutes in the Morning is coming right up.
Hey there folks, good morning and welcome. This is 7 Minutes in the Morning, it’s your daily dose from me, your business coach, my name is Thom Rigsby. This week we’ve been talking about the power of mindset and how it can create success for you in your life and in your business. Today I want to talk to you about focus and we touched on this a little bit on Monday but I really want to kind of peel this part of the onion [back?] today.
Focus is one of those things that has a tremendous amount of power. The things that we think about on a consistent basis, day in and day out, tend to manifest themselves. If I think about … let’s just say I’m employed and I think about getting laid off and every day I worry that I’m going to get laid off and I’m so worried about getting laid off that my work begins to suffer. Then when the time comes to let people go, guess who’s on the list? The alternative, if you know that something like that is coming up and instead of worrying “Oh, am I going to be on the list? Am I going to get laid off? Start thinking about the opportunities that that change will create and some of the things that you will be able to do as a result, then start doing them. Then when the day comes, instead of looking at you and thinking “Well, you know, Thom’s work has kind of suffered so maybe he’s a good candidate,” they’ll look at you and think “Wow, he’s really been putting out lately. He’s the one we need to keep around.”
And the only difference is the way that you thought about it. The ‘what’ you focused on manifested itself; some people call this a self fulfilling prophesying. Think about it a relationship perspective. If you get in to a new romantic relationship and you have been in some bad ones before, and because of that you think “Well, this guy is just going to hurt me,” So you don’t open up and you don’t create a deep relationship and then because the relationship doesn’t get very deep, it’s very brittle and can break. Then it does break and then you break up and you say “See? I told you this one wasn’t going to work out. You created the self fulfilling prophesy because of what you focused on.
Let’s talk about how this applies to you in your business. Every day, you have to come in and do certain tasks. You focus on those, you need to focus on them to get them done, I understand that and I agree. We’ve talked about this before. Once you have mastered a particular set of tasks that you need to do, then it’s time to give them to somebody else for them to master so that you can work on a different part of the business. While you’re doing that, focus on that one thing. Some people say, and I kind of adopted this too, focus is an acronym. Follow one course until successful. Sometimes that course leads you over the cliff, so you do need to turn left or right every once in a while, but it is true that what you think about, what you focus on, those things tend to manifest themselves.
Let’s look at your business, if you think about what it takes to be successful, “I need 10 new customers this month” and every day you get up and you think “This month I need to get 10 new customers and you spend just 10 minutes a day from not talking about an hour, I’m not talking about a whole work out, I’m not talking about a whole walk, I’m talking about 10 minutes every day. Get up, have your glass of water, maybe pour yourself a cup of coffee, go sit in a nice quiet place and for 10 minutes you think, “What can I do to get 10 new customers this month?” Every day you do that – and really every day. Let’s just say six days in a week that keeps the month easier. At the end of the month you would have thought about how to get 10 new customers for four hours.
You think if you think about a problem for four hours you might be able to work out a solution, come up with some new ideas? I think so. Combine that with some of the other things we talked about this week. Take the first 10 minutes to think about “How can I get some new customers?” Take the next 20 minutes to listen to a book. While you spent 30 minutes you’ve been a continuous learner, you’ve focused on a problem. Now get up and create change. For the 30 minutes create some change, create some differentiation between you and your competition. Create some change in the life of your customer or how you do business, because remember it’s that change that creates margin and profits for you. This is just one way how mindset can be so powerful for you and your business. Just by focusing on a problem for 10 minutes, that’s 10 minutes a day, that gives you four hours a month, and you will build a better business by doing them.
I’d love to hear back from you, what you thought about this week’s series on mindset. It’s something that’s a little more [tatty feely?] it’s less tactical information what we usually talk about here. What is very important is the kind of thing that can have a huge impact for zero cost. Most of you are looking for that zero cost toward success. If you create … let’s go back and talk last week, about last week’s vision. If we create a vision and I think about how to achieve that vision for just 10 minutes a day, that’s four hours a month. You think you can come up with some great ideas in four hours a month? I’ll bet you can.
Send me that e-mail, firstname.lastname@example.org. I’d love to hear what you think about it. If it’s been to [inaudible 06:21], or this is real affective, actionable information for you. It is Friday also and, so as I say on every Friday, I’d like to remind you if you are not working this weekend, please be sure to get some rest and spend some time in those important relationships that you have. If you are working, I hope it’s profitable for you and worth the time that invest in it. I’ll be back on Monday with a brand new series. Until then, my name is Thom Rigsby, I’m your business coach.