This week we have been talking about mindset and the specific things you can do, mindset wise, to pursue and to come closer to achieving your definition of success. Yesterday we talked about change and today we will be discussing continuous learning. I know it can be a boring topic but it is a necessary topic.
In a previous session in this show, I have told you of the number of books I had read towards the end of last year. Remember by reading I mean I may have listened to some of them, read others on My Kindle and some really few I might have flipped and read through the pages. I remember telling you that most of these books are the ones I listened to some of the times not necessarily for comprehension. My point today is in the power of this continuous reading. From a mindset perspective, most people think that because they have read and acquired university degrees that that is the end of the road and they will only use that knowledge in their businesses. The reality however is that by the time a text book is written on topic, its best case scenario is 3 or 4 years old. Most likely scenario 6 to 10 years old. however, the economy, technology and business methods are moving so fast that it is practically difficult to capture it, teach it and then have to graduate to put it to use. This is why I am saying it is incredibly important to be engaged in continuous learning.
To stay on the loop of the ever coming development in these fields, I would recommend that you make it a habit to read books, listen to podcasts, read blog posts and follow the smart people in the market because they will share things in a method that we did not have 10 years ago. Continuous reading puts value in and I am able to put value in I can definitely give value out. Always be on the lookout for those new thing that can change and improve your business.
[Full Transcript Follows]
Hey there folks, this is Thom Rigsby from thomrigsby.com. This week we’re talking about mindset. Today we’re talking about continuous learning, which you probably already know since you’re listening to the podcast, but I bet you don’t know some of the points I’m going to bring up so stay tuned, 7 Minutes in the morning is coming right up.
Hey there folks, good morning and welcome. This is 7 Minutes in the Morning; it’s your daily dose from me, your business coach. My name is Thom Rigsby. This week we’re talking about mindset and some specific things that you can do, mindset wise, to pursue and come closer to achieving your definition of success. Yesterday, we talked about change, today I want to talk about continuous learning. It’s a boring topic. It can be a boring topic but, it’s a necessary topic. As I record this we’re in June of 2014, so my stuff from last year, from 2013 I read 43 books last year. I was having this conversation with somebody this week, I listen when I say “I read.” I may have listened to it, I may have read it on the Kindle, I’ve – maybe one of two – I actually turned the pages to read. I listen to a lot of them and I probably listened to close to a hundred books last year, because I’d just have the ear bugs in, it’s constantly going but I’m not necessarily listening to it for comprehension. When I say 43, those are 43 that I read in full comprehension, that I took something away from.
The point is, this continuous learning thing from a mindset perspective, a lot of people believe I went to school, I got my degree, put that on a stick and wave it around and everybody should say “Ho look, Thom knows what he is talking about.” The reality is that by the time a text book is written on a topic its best case scenario three or four years old, best case, more likely scenario, six to ten years old. Our economy, our technology, our business methods are moving so fast now. So fast, that it’s incredibly difficult to capture that and teach that. Then you have to graduate to put to use. I do believe that college is not for everybody but that’s another topic. I’m not saying that it’s a waste of time. I am saying that you have to be engaged in continuous learning. That’s why I read so much, that’s why I read books, listens to podcast just like you’re doing right now. I read blog posts. I follow smart people in the market because they write things and share things in a method now that we didn’t have 10 years ago.
Many of you know I’m a big fan of Seth Godin, one of the greatest marketing minds maybe ever. I can read something that he wrote or just a little blurb every day. Every day if I read the two or three paragraphs that he produces, and I do that every day, 365 days a year, you think that I’ll pick something up about marketing that I didn’t know last year? Probably, maybe a couple of things, maybe you could pick up a couple of things also. I don’t read a lot of books to be able to say that I read a lot of books. I read a lot of books to put value in. When I’m able to put value in, then I’m able to put value out. If I put garbage in then garbage is all I can put out.
A lot of you know, and maybe you’ve heard me say, I don’t really watch TV. There are a couple of shows I like and I think that fiction has its place, it stimulates the different parts of our brain and so it is valuable. But there is a lot of garbage on TV, in fact most of it I call “Bubble gum for your brain.” It’s something to sit there and chew on and when you’re done with it, you can throw it away. If you watch, don’t watch it, really doesn’t matter. Those things don’t really help us out. There are some things that I enjoy watching but I would rather read a book. If you think about the volume of information that has been created, just over time in all of history up to the point where we stand today, there are some pretty smart people that have written some things down. I doubt if I read a book a day, that I can consume all of them. The point is, the more I put in the more I’ll be able to put out. I’ll get some good ideas; I’ll get some bad ideas. I’ll get a lot of ideas that applies and a lot of ideas that don’t, but I won’t get any of them if I don’t try.
They used to tell our daughter playing softball, the only way you’re guaranteed to not hit the ball, don’t swing the bat. The only way you’re guaranteed not to learn something new, is to not expose yourself to anything new. I’m kind of down on TV, there are good things on TV, there are things on blogs, on podcasts and in books, and there’s trash in all those venues also. You have to bring your individual discernment to the venue to make sure that you’re getting what you need out of it. My encouragement for you today, the mindset of the successful person, is that you have to be a continual learner. You have to be looking for new ideas; new ways to do things, different ways to do things. Maybe they’re old and well established, you just didn’t know them. Always be on the lookout for those new things that can change and prove your business.
Tell me what you think, how many books you read a year. Is it important to read, is watching TV ok? Tell me what you think; I’d love to hear your opinion. Shoot me an e-mail email@example.com or hit me up on Twitter at Thom Rigsby and follow me there too. I will love for you to do that, I’d really appreciate it. We’ll be back again tomorrow with another topic on mindset. Until then, my name is Thom Rigsby, I’m your business coach.