Archive for June 2014

The Mindset for Continuous Learning

learning

This week we have been talking about mindset and the specific things you can do, mindset wise, to pursue and to come closer to achieving your definition of success. Yesterday we talked about change and today we will be discussing continuous learning. I know it can be a boring topic but it is a necessary topic.

In a previous session in this show, I have told you of the number of books I had read towards the end of last year. Remember by reading I mean I may have listened to some of them, read others on My Kindle and some really few I might have flipped and read through the pages.  I remember telling you that most of these books are the ones I listened to some of the times not necessarily for comprehension. My point today is in the power of this continuous reading. From a mindset perspective, most people think that because they have read and acquired university degrees that that is the end of the road and they will only use that knowledge in their businesses. The reality however is that by the time a text book is written on topic, its best case scenario is 3 or 4 years old. Most likely scenario 6 to 10 years old. however, the economy, technology and business methods are moving so fast that it is practically difficult to capture it, teach it and then have to graduate to put it to use. This is why I am saying it is incredibly important to be engaged in continuous learning.

To stay on the loop of the ever coming development in these fields, I would recommend that you make it a habit to read books, listen to podcasts, read blog posts and follow the smart people in the market because they will share things in a method that we did not have 10 years ago. Continuous reading puts value in and I am able to put value in I can definitely give value out. Always be on the lookout for those new thing that can change and improve your business.

[Full Transcript Follows]

Hey there folks, this is Thom Rigsby from thomrigsby.com. This week we’re talking about mindset. Today we’re talking about continuous learning, which you probably already know since you’re listening to the podcast, but I bet you don’t know some of the points I’m going to bring up so stay tuned, 7 Minutes in the morning is coming right up.

Hey there folks, good morning and welcome. This is 7 Minutes in the Morning; it’s your daily dose from me, your business coach. My name is Thom Rigsby. This week we’re talking about mindset and some specific things that you can do, mindset wise, to pursue and come closer to achieving your definition of success. Yesterday, we talked about change, today I want to talk about continuous learning. It’s a boring topic. It can be a boring topic but, it’s a necessary topic. As I record this we’re in June of 2014, so my stuff from last year, from 2013 I read 43 books last year. I was having this conversation with somebody this week, I listen when I say “I read.” I may have listened to it, I may have read it on the Kindle, I’ve – maybe one of two – I actually turned the pages to read. I listen to a lot of them and I probably listened to close to a hundred books last year, because I’d just have the ear bugs in, it’s constantly going but I’m not necessarily listening to it for comprehension. When I say 43, those are 43 that I read in full comprehension, that I took something away from.

The point is, this continuous learning thing from a mindset perspective, a lot of people believe I went to school, I got my degree, put that on a stick and wave it around and everybody should say “Ho look, Thom knows what he is talking about.” The reality is that by the time a text book is written on a topic its best case scenario three or four years old, best case, more likely scenario, six to ten years old. Our economy, our technology, our business methods are moving so fast now. So fast, that it’s incredibly difficult to capture that and teach that. Then you have to graduate to put to use. I do believe that college is not for everybody but that’s another topic. I’m not saying that it’s a waste of time. I am saying that you have to be engaged in continuous learning. That’s why I read so much, that’s why I read books, listens to podcast just like you’re doing right now. I read blog posts. I follow smart people in the market because they write things and share things in a method now that we didn’t have 10 years ago.

Many of you know I’m a big fan of Seth Godin, one of the greatest marketing minds maybe ever. I can read something that he wrote or just a little blurb every day. Every day if I read the two or three paragraphs that he produces, and I do that every day, 365 days a year, you think that I’ll pick something up about marketing that I didn’t know last year? Probably, maybe a couple of things, maybe you could pick up a couple of things also. I don’t read a lot of books to be able to say that I read a lot of books. I read a lot of books to put value in. When I’m able to put value in, then I’m able to put value out. If I put garbage in then garbage is all I can put out.

A lot of you know, and maybe you’ve heard me say, I don’t really watch TV. There are a couple of shows I like and I think that fiction has its place, it stimulates the different parts of our brain and so it is valuable. But there is a lot of garbage on TV, in fact most of it I call “Bubble gum for your brain.” It’s something to sit there and chew on and when you’re done with it, you can throw it away. If you watch, don’t watch it, really doesn’t matter. Those things don’t really help us out. There are some things that I enjoy watching but I would rather read a book. If you think about the volume of information that has been created, just over time in all of history up to the point where we stand today, there are some pretty smart people that have written some things down. I doubt if I read a book a day, that I can consume all of them. The point is, the more I put in the more I’ll be able to put out. I’ll get some good ideas; I’ll get some bad ideas. I’ll get a lot of ideas that applies and a lot of ideas that don’t, but I won’t get any of them if I don’t try.

They used to tell our daughter playing softball, the only way you’re guaranteed to not hit the ball, don’t swing the bat. The only way you’re guaranteed not to learn something new, is to not expose yourself to anything new. I’m kind of down on TV, there are good things on TV, there are things on blogs, on podcasts and in books, and there’s trash in all those venues also. You have to bring your individual discernment to the venue to make sure that you’re getting what you need out of it. My encouragement for you today, the mindset of the successful person, is that you have to be a continual learner. You have to be looking for new ideas; new ways to do things, different ways to do things. Maybe they’re old and well established, you just didn’t know them. Always be on the lookout for those new things that can change and prove your business.

Tell me what you think, how many books you read a year. Is it important to read, is watching TV ok? Tell me what you think; I’d love to hear your opinion. Shoot me an e-mail thom@thomrigsby.com or hit me up on Twitter at Thom Rigsby and follow me there too. I will love for you to do that, I’d really appreciate it. We’ll be back again tomorrow with another topic on mindset. Until then, my name is Thom Rigsby, I’m your business coach.

Dealing With Change

dealing with Change

Most of the people are afraid of change. Why? Because they taught that change will produce something negative and can never be managed or restored. This kind of mind set is normally believed because of some circumstances that affects progress and development. But if you go behind that opinion, we will realize that change provides opportunity, moreover success. According to a famous line, change is inevitable. We want it or not, it will happen. The only thing we can do is the way we handle change. The result of having change depends on the things people do to interact and counteract the difficulties brought by the diversity.

In terms of business, change helps a lot. Some business owners are blind about this fact, they want to dwell on things that are permanent, on things that are known by the majority. But the truth is change must be adapted, it must be renewed and practice, especially on business entities. For an instance, in a store that sells common goods like other competitors, how can you be ahead of them? Simple! By adjusting your price and creating change on your marketing strategy. In this way, target market will be attracted with you. If they see your value, they will patronize your product. Unlike your old common habits in entertaining your customers on your store, you can create a twist so that they will feel a different experience at the time they step in your edifice. Change, in fact, is a better opportunity. It doesn’t only provides profit but it shares success to everyone, as long as you work with change well.

The negative mind set on change must be cleared. Everybody must adhere to change, they must accept modification, and learn how to adjust in cases like these. In this way, they will feel the real meaning of change—opportunity and success.

[Full Transcript Follows]

Hey there folks, Tom Rigsby here from tomrigsby.com. This week were talking about mind set today. How you should handle change? It is something that happens in everybody’s life, how much your response going to be to it. How can your mindset change the way that you respond and offer you a succesful outcome instead of a dead end.

Stay tuned “7 minutes in the Morning” is coming right up.

Hi there folks, good morning and welcome. This is “7 minutes in the Morning” it is your daily
dose from me, your business coach, my name is Thom Rigsby and this is the show where we take one topic everyday, break it down and help you build a better business. This week we are talking about mindset. Yesterday, we talked a little bit about the power of mindset. Today, and for the rest of the week I want to talk about some specific mindset that you can adopt that will explore your business, frankly. And today I want to talk about change. Most people believe that change is a bad thing. In fact, last week we talked about fear and how fear is that little tickling thing in the back of our brain that is hail heads up something is changing.
You need to be aware and learn from it and because it is time to protect us from change, because change is bad alright. In reality, profits and margin are created a change. Where things are changing is where opportunity comes from. But for 99% of the population they see change as a bad, as a dangerous thing. We do not want to change, we do not want
to be afraid, we want to make things safe and so we try to mitigate for suppress change, keep things the way they are. Really interesting thing is psychologically, we have a need for change. We have a need for diversity and location and experience and so while we want change on one hand, we run from change on the other hands like create it is really unusual tension as for psychologically.

As business owners we should look for change. We should look for the area where things are changing. Think about the stock market for a minute. Even if you are not a big trader, you do not understand a lot about how the stock market works, you do know, that when a lot of people start buying and selling a specific stock, the price either goes away up or goes away down, nothing stays the same. And, that is because as change occurs, traders jump in to that stock because they want to ride the change either up or down. And there are meaner ways to profit and from it moving either direction as bizarre as it sounds. The point is, the change creates profits and margin and they can do that for you and in your business,
also you want to create change either in your customer’s life, in your customer’s experience or in a way that you operate your business. Any of those three will give you an opportunity to increase your business and increase your profits and become more
successful.

Let us talk about how we do that. If you want to create change in your customer’s experience, now we talked about this in a lot of different venue though we never really talk about it as it relates to change. But, I had a conversion yesterday with a friend who, in his market there is a standard way of pricing the one that [?] he performs and he is finding it very difficult
to turn a profit using that pricing model. Last model, let us look at the pricing model, how can we do it differently. Well, but see that is the way everybody does it, okay, well you do not have to do it. And because you do it differently, that is a change that draws people’s attention that raises their interest and they will hear from you, they will talk to you and if they see positive valuable aspects of that then they would go with you over one of your competitors. See, how that works? Just by changing the way you price your product, you can create a differentiation between you and your competitor and it is not different that change that
creates the opportunity for you. So, that is one way by create a change in your customers experience. You can create changes around your business and how you do business. The point is, create change look for names that are changing or create change, so that there
is no differentiation going. There some separation and it is a night gap where your profits are made. That is why you get to a flat tone in your business. You get to a point you think, “wow it’s just, you know, things have kind of level out, I guess this is where it is going to be.” You do not have to be that way, throw in to that machine, stir the pot a little bit, change things up to create some opportunities for success.

I would love to hear from, you know what you think about change, how change has helped or handled you in your business and what you think about mindset as a topic. Send me an email thom@thomrigsby.com I would love to hear from you. We will be back again tomorrow with another topic on mindset, you do not want to miss and send an email to your friends, turn them
on to the show. If you got this update via email, go ahead and forward it to your friends, let them hear the same valuable information that you are getting. If you are not getting an email update, go to the website www.7minutesinthemorning.com sign up for that email, it
is on the right hand side of the page, so you will get notified before anybody else that there is a new episode of “7 Minutes in the Morning” waiting for you.

All right, that is it for the day, I will be back again tomorrow, until then, my name is Thom Rigsby and I am your business coach.

Improving Your Business Through Daily Focus

focus

In today’s continuation of this week’s focus on mindset, let’s talk about focus and how you can use it to improve your business.

We’ve touched on this a little on Monday, but I really want to peel this part of the onion. Focus has a tremendous amount of power. The things we consistently think about day in and day out tend to manifest themselves. If I’m employed, but every day I’m so worried about getting laid off, then my work will begin to suffer until I really am laid off. However, if you know something like might happen but you instead think about what you can do to improve, then when the time comes to hand out layoffs, it’s all the more likely your boss will look at your improved performance and realize you’re something they want to keep.

The only difference is the way you thought about it. But what you focused on manifested itself.

You can think about it in a relationship perspective. If you get into a new romantic relationship and you’ve been in some bad ones before, you might think, “This guy’s gonna hurt me” and not open up, not deepen the relationship, and break up as a result. You created this self-fulfilling prophecy because of what you focused on.

Now, let’s talk about how this applies to you and your business. Some people have adopted the acronym FOCUS: Follow One Course Until Successful. Essentially, if you’ve got a task to do, instead of letting it stress you out, set aside some time where you can give it your undivided attention.

Suppose you decide you need 10 new customers this month. You can spend 10 minutes every day thinking, “What can I do to get those 10 new customers?” Say you do that 6 days a week, to keep the math easy. By the end of the month you will have thought about that problem for four hours. Don’t you think that if you think about a problem for 4 hours, you might be able to work out a solution, come up with some new ideas?

Now combine that with some of the other things we’ve talked about this week. Take the first 10 minutes to think of ideas. Use the next 20 to get advice from a book. So on and so forth. Then get up and create some change, in the life of your customer or how you do business. Create some change and set yourself apart from your competitors. Remember, it’s that change that creates margin and profit for you.

So to recap: this is just one way in how mindset can be so powerful for you and your business. Just by focusing on solving a problem for 10 minutes a day, you can build a better business!

[Full Transcript Follows]

Hey there folks, Thom Rigsby here from thomrigsby.com. We’re wrapping up a week, talking about mindsets. Today, it’s about focus. How can you use your focus to improve your business? Stay tuned, 7Minutes in the Morning is coming right up.

Hey there folks, good morning and welcome. This is 7 Minutes in the Morning, it’s your daily dose from me, your business coach, my name is Thom Rigsby. This week we’ve been talking about the power of mindset and how it can create success for you in your life and in your business. Today I want to talk to you about focus and we touched on this a little bit on Monday but I really want to kind of peel this part of the onion [back?] today.

Focus is one of those things that has a tremendous amount of power. The things that we think about on a consistent basis, day in and day out, tend to manifest themselves. If I think about … let’s just say I’m employed and I think about getting laid off and every day I worry that I’m going to get laid off and I’m so worried about getting laid off that my work begins to suffer. Then when the time comes to let people go, guess who’s on the list? The alternative, if you know that something like that is coming up and instead of worrying “Oh, am I going to be on the list? Am I going to get laid off? Start thinking about the opportunities that that change will create and some of the things that you will be able to do as a result, then start doing them. Then when the day comes, instead of looking at you and thinking “Well, you know, Thom’s work has kind of suffered so maybe he’s a good candidate,” they’ll look at you and think “Wow, he’s really been putting out lately. He’s the one we need to keep around.”

And the only difference is the way that you thought about it. The ‘what’ you focused on manifested itself; some people call this a self fulfilling prophesying. Think about it a relationship perspective. If you get in to a new romantic relationship and you have been in some bad ones before, and because of that you think “Well, this guy is just going to hurt me,” So you don’t open up and you don’t create a deep relationship and then because the relationship doesn’t get very deep, it’s very brittle and can break. Then it does break and then you break up and you say “See? I told you this one wasn’t going to work out. You created the self fulfilling prophesy because of what you focused on.

Let’s talk about how this applies to you in your business. Every day, you have to come in and do certain tasks. You focus on those, you need to focus on them to get them done, I understand that and I agree. We’ve talked about this before. Once you have mastered a particular set of tasks that you need to do, then it’s time to give them to somebody else for them to master so that you can work on a different part of the business. While you’re doing that, focus on that one thing. Some people say, and I kind of adopted this too, focus is an acronym. Follow one course until successful. Sometimes that course leads you over the cliff, so you do need to turn left or right every once in a while, but it is true that what you think about, what you focus on, those things tend to manifest themselves.

Let’s look at your business, if you think about what it takes to be successful, “I need 10 new customers this month” and every day you get up and you think “This month I need to get 10 new customers and you spend just 10 minutes a day from not talking about an hour, I’m not talking about a whole work out, I’m not talking about a whole walk, I’m talking about 10 minutes every day. Get up, have your glass of water, maybe pour yourself a cup of coffee, go sit in a nice quiet place and for 10 minutes you think, “What can I do to get 10 new customers this month?” Every day you do that – and really every day. Let’s just say six days in a week that keeps the month easier. At the end of the month you would have thought about how to get 10 new customers for four hours.

You think if you think about a problem for four hours you might be able to work out a solution, come up with some new ideas? I think so. Combine that with some of the other things we talked about this week. Take the first 10 minutes to think about “How can I get some new customers?” Take the next 20 minutes to listen to a book. While you spent 30 minutes you’ve been a continuous learner, you’ve focused on a problem. Now get up and create change. For the 30 minutes create some change, create some differentiation between you and your competition. Create some change in the life of your customer or how you do business, because remember it’s that change that creates margin and profits for you. This is just one way how mindset can be so powerful for you and your business. Just by focusing on a problem for 10 minutes, that’s 10 minutes a day, that gives you four hours a month, and you will build a better business by doing them.

I’d love to hear back from you, what you thought about this week’s series on mindset. It’s something that’s a little more [tatty feely?] it’s less tactical information what we usually talk about here. What is very important is the kind of thing that can have a huge impact for zero cost. Most of you are looking for that zero cost toward success. If you create … let’s go back and talk last week, about last week’s vision. If we create a vision and I think about how to achieve that vision for just 10 minutes a day, that’s four hours a month. You think you can come up with some great ideas in four hours a month? I’ll bet you can.

Send me that e-mail, thom@thomrigsby.com. I’d love to hear what you think about it. If it’s been to [inaudible 06:21], or this is real affective, actionable information for you. It is Friday also and, so as I say on every Friday, I’d like to remind you if you are not working this weekend, please be sure to get some rest and spend some time in those important relationships that you have. If you are working, I hope it’s profitable for you and worth the time that invest in it. I’ll be back on Monday with a brand new series. Until then, my name is Thom Rigsby, I’m your business coach.