Archive for March 2014

Which Comes First, The Customer or the Product?


Do you pick your target market, then solve their problems… or do you come up with a product then go look for a target market. Isn’t that kind of like the chicken-and-the-egg argument?

Perhaps, but I’m sure you’ve heard me say before, to have a successful business you have to solve problems for customers. How do you get said customers then? Great question.

The answer, and some interesting tongue-twisters, are all inside, here at 7 Minutes In the Morning!

What Does It Mean To Be An Entrepreneur


So many of us believe that we have what it takes to be the next Donald Trump. We think that if we come up with an idea that is good enough, and work with the vision of The American Dream ahead of us, we will eventually get there. However, that’s not always the case. One good product idea will not catapult us to being successful entrepreneurs; it takes a lot more dedication and grunt work to get there.

“The brick walls are there for a reason. Not to keep us out, but to give us an opportunity to show how much we want it.”
-Randy Pausch, The Last Lecture

Thom Rigsby knows just what it takes to become a successful businessperson, and it certainly requires having something more than foresight. He knows the traits that are inherent in entrepreneurs, and embodies them himself. Drawing from personal experience, and from famous business owners like Richard Branson and Thomas Edison, he came up with the three characteristics that are necessary to posses when beginning your business.

Now that you have your ideas from last week’s assignment, and the marketing advice from Monday’s video, you can really ask yourself if you have what it takes to become an entrepreneur. It not only takes dedication, but also the idea that every roadblock does not have to stand in your way. Tune in to this edition of 7 Minutes in the Morning and find out if you are destined to be a tycoon.

Refining Ideas

Creating something has to be one of the most gratifying experiences in life. Whether it’s seeing your child for the first time, gazing upon a house you built, or finishing that painting, a swell of appreciation rises in your chest. However, as human beings, we have the tendency to look at a creation and only find the problems in it. There’s something in our psyche that tells us to see what we could have done better rather than enjoy our creation for what it is. We know that perfection is unattainable, yet we continue to strive for it.

Perfection is not attainable, but if we chase perfection we can catch excellence.

-Vince Lombardi

Thom Rigsby knows all about this innate human condition, as he was a woodworker for many years. He suffered from something he dubbed “The Craftsman’s Curse;” all he could see in his projects were their flaws. He knew that he eventually would need to drop these negative tendencies, especially if he wanted to thrive in the business sector. Thom believes that while we should aim for perfection in our business projects, we should also know that we will never get there. Rather, we should embrace the sheer excellence that comes from reaching for flawlessness.

In this podcast, using the problem to product map, Thom takes last week’s assignment one-step further; he tells you what to do with all of these ideas you’ve mined. He cannot guarantee you will create a perfect product, but he can guarantee excellence. Listen to this podcast and find out how to begin a solid marketing system for your business ideas!