Archive for January 2014

Pruning Your Product List

pruning-shears

“If advertisers spent the same amount of money on improving their products as they do on advertising… then they wouldn’t have to advertise!”
-Will Rogers

Its almost unavoidable, if you’ve been in business for any amount of time your product list will have grown? and as you add to it, you probably are not taking anything off. After a while you have hundreds of products and its out of control. What do you do

Solving Problems for Profit and Fun

problems-solution-roadsigns

Remember those ads in the back of the comic book? “Sell pencils for profit and fun!” Yeah, right!

Fast forward to today… maybe that’s not so far from reality!

As we continue our look at how to prune and perfect your product list, in today’s episode of 7 Minutes In the Morning, business and life coach Thom Rigsby shows us how to use our customer’s problems as a launch pad for success.

If we start with their problem in mind, solve it, and do it better than anyone else… they will beat a path to our door!

Let’s listen!

Pursuing Your Perfect Customer

missile on target

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
-Peter Drucker

Can you describe your perfect customer? Is it anyone that walks through the door? Does the perfect customer even exist?

On today’s episode of 7 Minutes In the Morning we take a look at describing your ideal customer, that customer that you would LOVE to have hundreds of!

And it all starts with your Customer Avatar worksheet (click the link to download).