Archive for September 2013

Bringing Them In for Questioning

“We’ve had three big ideas at Amazon that we’ve stuck with for years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”
–Jeff Bezos

We know that as business owners, our job is to solve problems for our customers. Well, how do we know what kinds of problems they are having? We could make an educated guess, that’d probably get us in the ball park. But there is a MUCH better way to find out about our customer’s problems. One that is guaranteed to get the best possible results and understanding of their issues. Let’s listen…

Your Action Steps

  1. Take the survey at 7minutesInTheMorning.com/survey
  2. Go to SurveyMonkey.com and sign-up for their free account.
  3. Use SurveyMonkey to create a one-question survey for your customers.
  4. the show on Facebook!

Links from Today’s Show

7 Minutes Listener Survey – My survey for you, the listener. I want to hear what you think about the show and how I can make it better for you. It’s also a pretty good example of a customer survey!

Repeatables

“We’ve had three big ideas at Amazon: Customer first. Invent. Be patient.” -Jeff Bezos :: Work for your business? via @jtrigsby Click To Tweet

“Of course they “NEED” what you are selling, BUT they may not be ready for that yet. :: Are your customers ready for what you’re selling?” Click To Tweet

Being Sick and Finding Freedom

“It is only when the rich are sick that they fully feel the impotence of wealth.”
–Benjamin Franklin

Good morning and welcome back to 7 Minutes In the Morning. Sorry about missing yesterday, I was a little under the weather. BUT, I’ve included a special gift in today’s episode to try and make up for it. Have a listen…

Your Action Step

Only one action step today, that’s to visit a special site I’ve setup just for you. (I haven’t publicized this site at all yet!)
www.CustomersMoneyAndTime.com

Another Gift For You!

I’ve been working with Audible.com to get this setup just for my listeners and now its here!

Got to www.AudibleTrial.com/7minutes to get your FREE AUDIO BOOK and a FREE 30 DAYS of access to their library of 100,000+ books. Go check them out right now!

Ok, that’s it. Have a great weekend and I’ll talk to you Monday!

Thom

Which Comes First, The Product or the Customer?

customerProductSelection

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
–Peter Drucker

When you started your business, did you start with a great idea or a burning desire to help a group of people? Chances are you started with an idea. Chances are also pretty good you’ve had a tough time selling that idea. Today’s episode is just for you!

Your Action Steps

  1. Review your products / services and make sure they are meeting a customer need, not something you have to educate your customer about.
  2. If you don’t have a product / service that meets and obvious customer need, what can you develop as a product that meets an obvious need, allowing you to establish a relationship with the customer and giving you the chance to introduce them to your world changer product?

Have a great Wednesday, I’ll talk to you tomorrow!

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